Nielsen has been represented on the German market for more than 25 years and still produces ready-made frames in Germany. This global business has grown a lot since its inception. This was because it introduced a customized service that enabled retail customers to offer a wide range to their customers. This helped to increase public interest in frames and framing.
Now, 30 years ago, the wholesaler successfully specializes in the aluminum market sector and is the global market leader.
With the purchase of an aluminum press in 1984 the production of the rods began and in this way the industrial production of aluminum photo frames in Rheda began. Today the Nielsen brand is synonymous with aluminum photo frames.
In the eighties, the American parent company introduced the production of mats and matboard. This made the product unique. Nowadays, products range from real gold frames, a wide variety of wooden, ready-made frames to special glass for framing photographs. More than 2,000 types of wooden and aluminum profiles. But also mats and an extensive collection of additional hardware complete the picture.
All materials are aluminum and wood, and the quality in strength and finish is determined by how they are processed. Only the best quality is used at Nielsen. The entire team guarantees the highest quality standards with years of experience and dedication. Discover the creative world of ready-made frames. With its extensive range of sizes, colors, shapes and surfaces that offer numerous framing possibilities.
Quality down to the smallest detail. The foam board is the best, and instead of cheap fibreboard only high quality MDF is used. Instead of fasteners, the brand uses riveted torsion springs, loose clips that are lost sooner or later are a thing of the past. Now it’s a short turn and it’s done!
Classic or modern, graceful or simple Nielsen has the right frame for the job. The company works closely with artists and interior designers. This way they ensure that it is on the cutting edge of design. This includes the ready-made assortment, rich in shapes, profiles, thickness and colors. Currently there are 14 series in total 600 sizes and colors in ready-made wood and in aluminum there is the larger selection of 10 series in a total of 900 sizes and colors, all for immediate delivery. Naturally, the company offers a range of mats for frames and images in 800 styles and colors. The ready-made frames offer consumers a sophisticated choice and quality that would otherwise be available in customized frames.